Know Your Business
Know your business through a due diligence conducted of your company.
This will not only give you an overview of your business but also an idea of how the industry is performing and the health of it. Knowing your business can be in two forms:
1) Knowing your business financially.
2) Knowing your business in other aspects that can affect it directly. Financially, it will be making sure that your financial statements are aligned with the respective bank accounts, customer records, supplier accounts and other institutions records. Indirectly, it can be the involvement of market research in customer sentiments, existing marketing strategies in play, knowing of competitors (old or new) and market position of your business.
Please visit our Due Diligence page to know more about it. read more